Over the past few weeks everyone was talking about Kumo and Bing and whatever stupid name Microsoft was going to come up with for their new search engine.  Granted the video makes the new site look good, but we all know what it is destined to become.  Seth Godin, who consistenly writes stuff that really connects, just destroyed the name of the new search engine (which was already stupid in itself).

Here is the epic burn:

 Bing, of course, stands for But It's Not Google.